Optimum Nutrition
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Everything Vyvata knows about this product — the score, the evidence, the FAQ, and where else to find shopper reviews. No hidden data. Every vendor is scored on the same published rubric — no brand can pay for placement. Read the rubric →
[Rescored via evidence crawl] Previous score 76 → new 80. Evidence found: Pure Active Complex: vegan-formulated multivitamin with bioactive B forms, K2, D3 (vegan D3 sourced from lichen).. Rationale: Vegan practitioner-grade multi with bioactive B forms and lichen-sourced D3 (unlike most D3 products which use lanolin/wool). Uplift to 80.
The Vyvata score's Evidence dimension measures the quality of published RCT support for a product's active ingredients at the label dose. Our source hierarchy: double-blind RCTs in MEDLINE-indexed journals > single-blind RCTs > open-label trials > observational studies > mechanism papers > N=1 case studies (anecdotes). Predatory journals and manufacturer-authored studies without independent replication are weighted down.
Product-specific evidence citations for this item are embedded in the analysis text on the "Analysis" tab. For the full framework and evidence hierarchy, see the methodology page.
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Pure Encapsulations Pure Active Complex 30 Capsules - Vegan, Gluten-Free Multivitamin is a product from Pure Encapsulations, categorized under Vitamins & foundational micronutrients in the Supplements vertical. It is scored on the Vyvata Scoring Framework — an independent 6-dimension rubric applied uniformly to every product Vyvata lists.
76/100 overall — Verified tier (70–84 band). Per-dimension breakdown: Formulation 82, Evidence 78, Manufacturing 75, Safety 75, Transparency 72, Sustainability 55. Scored as of 2026-08-24.
Pure Encapsulations Active Complex — vegan, gluten-free multivitamin with bioactive B-vitamin forms (5-MTHF folate, methylcobalamin B12), chelated minerals, and reference-quality formulation choices. Pure Encapsulations is the practitioner-facing hypoallergenic supplement brand. Held below Elite by (1) sold via Beauty Care Bag reseller — Pure Encapsulations' own direct-channel quality documentation is stronger; (2) no NSF Certified for Sport designation; (3) sustainability profile thin. Would move to Elite 85+ with direct-brand purchase + NSF cert.
Strongest: Formulation at 82/100 (dose adequacy, bioavailability form, and ingredient redundancy) and Evidence at 78/100 (quality of published RCT support for the active ingredients at the label dose). Weakest: Transparency at 72/100 (dose disclosure vs proprietary blends, and honesty of marketing claims) and Sustainability at 55/100 (sourcing practices, packaging, and corporate practice). All six dimensions feed the overall Vyvata score; a weakness on any one dimension pulls the overall down proportionally.
No third-party certifications (NSF, USP, ConsumerLab, or equivalent) were on record at the time of scoring. This affects the Manufacturing dimension score. The manufacturer may test internally or have obtained certification more recently — check the current product label for the most up-to-date information.
Would move to Elite 85+ with direct-brand purchase + NSF cert.
The top-ranked vitamins & foundational micronutrients product in the Vyvata catalog is currently Thorne Basic Nutrients 2/Day at 89/100. See the full ranked list of 635 scored products in this subcategory at https://vyvata.com/pages/best-vitamins-and-foundational-micronutrients-supplements-ranked.
The Vyvata Scoring Framework rates every listed product 0–100 across six dimensions: Evidence, Formulation, Manufacturing, Safety, Transparency, and Sustainability. Tier bands: Elite 85–100 (top-tier evidence + formulation + manufacturing), Verified 70–84 (strong on most dimensions), Standard 50–69 (solid but with weaknesses called out), Rejected 0–49 (specific failures documented). Rejected products remain listed with reasons. Full methodology at https://vyvata.com/pages/methodology.
The Vyvata score measures product integrity against a published rubric, not customer sentiment. For customer reviews and community discussion, search external platforms directly: Amazon (https://www.amazon.com/s?k=Pure%20Encapsulations%20Pure%20Encapsulations%20Pure%20Active%20Complex%2030%20Capsules%20-%20Vegan%2C%20Gluten-Free%20Multivitamin),Google(https://www.google.com/search?q=Pure%20Encapsulations%20Pure%20Encapsulations%20Pure%20Active%20Complex%2030%20Capsules%20-%20Vegan%2C%20Gluten-Free%20Multivitamin+reviews),Reddit(https://www.reddit.com/search/?q=Pure%20Encapsulations%20Pure%20Encapsulations%20Pure%20Active%20Complex%2030%20Capsules%20-%20Vegan%2C%20Gluten-Free%20Multivitamin%20review),andTrustpilot(https://www.trustpilot.com/search?query=Pure%20Encapsulations%20Pure%20Encapsulations%20Pure%20Active%20Complex%2030%20Capsules%20-%20Vegan%2C%20Gluten-Free%20Multivitamin).Vyvatadoesnotaggregate,republish,orlicensethosethird-partyreviews.
The Vyvata score measures product integrity against a published rubric, not customer sentiment. Vyvata does not aggregate, republish, or license third-party reviews — the links below open search pages on their respective platforms.
Every VSF-related metafield surfaced verbatim. Nothing hidden. If you spot data that looks wrong, let us know.
Every score is set from the published rubric, audit-logged, and rescored whenever new evidence emerges (published trials, updated labels, third-party testing releases). Every vendor is scored on the same criteria — no pay-to-play. See our editorial-independence disclosure for the full policy, including brands with an editorial relationship to this site.

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