Optimum Nutrition
THE BIOHACKING STANDARD
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Muscle Faktor's Keto Thrive discloses one ingredient by name (calcium citrate) and explicitly labels the rest as 'proprietary blend.' Under the Zero-Assumption Rule and proprietary_blend_hides_dose autofail rule, undisclosed multi-ingredient formulations forfeit tier eligibility regardless of how well-formulated they might be. The 'keto' positioning implies exogenous ketones (BHB salts) or MCTs as the likely undisclosed content, but without disclosure a reviewer cannot verify. Calcium citrate at supplement doses (typically 200-500 mg per capsule) is a legitimate calcium form; on its own it does not support a 'keto' claim. Rejected on the proprietary blend and the mismatch between the 'keto' branding and the only disclosed ingredient (calcium).
The Vyvata score's Evidence dimension measures the quality of published RCT support for a product's active ingredients at the label dose. Our source hierarchy: double-blind RCTs in MEDLINE-indexed journals > single-blind RCTs > open-label trials > observational studies > mechanism papers > N=1 case studies (anecdotes). Predatory journals and manufacturer-authored studies without independent replication are weighted down.
Product-specific evidence citations for this item are embedded in the analysis text on the "Analysis" tab. For the full framework and evidence hierarchy, see the methodology page.
FAQ data has not been generated for this product yet. See the site FAQ for general questions.
The Vyvata score measures product integrity against a published rubric, not customer sentiment. Vyvata does not aggregate, republish, or license third-party reviews — the links below open search pages on their respective platforms.
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Every score is set from the published rubric, audit-logged, and rescored whenever new evidence emerges (published trials, updated labels, third-party testing releases). Every vendor is scored on the same criteria — no pay-to-play. See our editorial-independence disclosure for the full policy, including brands with an editorial relationship to this site.

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