{
  "version": 1,
  "archetypes": {
    "optimizer": {
      "name": "The Optimizer",
      "tagline": "Everything measured, iterated, and stack-ranked.",
      "emoji": "📊",
      "color": "#24dcbc",
      "colorSoft": "rgba(36,220,188,0.14)",
      "description": "You believe the body responds to inputs and the inputs are trackable. You test, iterate, and refine. You'd rather have signal than certainty, and you'd rather see one week of your own HRV than read ten opinions on someone else's. Your protocol is a spreadsheet with product bundle codes.",
      "strengths": ["Data-driven decisions", "Willing to experiment on yourself", "Skeptical of anecdotes"],
      "watchouts": ["Orthorexia of data — noise misread as signal", "Optimizing metrics that don't map to felt outcomes", "Neglecting the categorical wins (sleep, protein) while chasing 3% edges"],
      "recommendedProducts": [
        { "handle": "dexcom-stelo-continuous-glucose-monitor-biosensors-2-pack-15-day-sensors-14-day-wear", "score": 91 },
        { "handle": "withings-scanwatch-2-smart-watch-38mm-black-hwa10-model-1-all-int", "score": 85 },
        { "handle": "withings-sleep-tracking-mat-wsm02-all-us", "score": 86 },
        { "handle": "pts-diagnostics-cardiochek-plus-lipid-eglu-smart-bundle-lipids-test-strips-glucose-test-strips-3061", "score": 71 }
      ],
      "recommendedArticles": [
        { "handle": "vo2-max-training-mortality-predictor", "title": "VO2 Max: The Strongest Predictor of Mortality" },
        { "handle": "hrv-explained-what-your-wearable-actually-measures", "title": "HRV Explained: What Your Wearable Actually Measures" },
        { "handle": "cgm-without-diabetes-is-it-worth-it", "title": "CGM Without Diabetes: Is It Worth It?" },
        { "handle": "zone-2-training-heart-rate-math-conversational-pace", "title": "Zone 2 Training: The Heart-Rate Math" }
      ]
    },
    "longevity": {
      "name": "The Longevity Seeker",
      "tagline": "Playing the long game with evidence at your back.",
      "emoji": "🧬",
      "color": "#ffd86b",
      "colorSoft": "rgba(255,216,107,0.14)",
      "description": "You're not chasing a quick performance edge — you're building a body that ages well. You've read Attia, followed Sinclair with reasonable skepticism, and know that bloodwork beats guesswork. Your stack is broad but calm: the foundational nutrients, the sleep basics, the cardio protocols with 30-year mortality data.",
      "strengths": ["Long-term thinking", "Willing to invest in prevention", "Bloodwork-first approach"],
      "watchouts": ["Buying the promise before the evidence lands (NMN's rollercoaster)", "Underweighting the biggest lever: aerobic capacity", "Getting overwhelmed by supplement stacks that outrun the data"],
      "recommendedProducts": [
        { "handle": "pts-diagnostics-cardiochek-plus-lipid-eglu-smart-bundle-lipids-test-strips-glucose-test-strips-3061", "score": 71 },
        { "handle": "dexcom-stelo-continuous-glucose-monitor-biosensors-2-pack-15-day-sensors-14-day-wear", "score": 91 },
        { "handle": "dome-sauna-tent-8-person-portable-sauna", "score": 74 },
        { "handle": "withings-smart-blood-pressure-monitor-wpm05-all-inter", "score": 81 }
      ],
      "recommendedArticles": [
        { "handle": "vo2-max-training-mortality-predictor", "title": "VO2 Max: The Strongest Predictor of Mortality" },
        { "handle": "sinclair-longevity-stack-nmn-resveratrol-tmg", "title": "The Sinclair Longevity Stack: Real or Storytelling?" },
        { "handle": "sauna-therapy-heat-shock-proteins-honest-catalog-look", "title": "Sauna Therapy & Heat-Shock Proteins" },
        { "handle": "fasting-16-8-vs-24hr-vs-prolonged", "title": "Fasting Protocols Compared" }
      ]
    },
    "athlete": {
      "name": "The Recovery Athlete",
      "tagline": "The stack that keeps you training.",
      "emoji": "🏋️",
      "color": "#ff8a6b",
      "colorSoft": "rgba(255,138,107,0.14)",
      "description": "You train hard enough that recovery IS your performance edge. You know Zone 2 isn't sexy but it's the foundation, you know cold plunges have RCT data, and you know a percussion massager isn't magic but soreness reduction is real. Your protocol is what gets you through week 12 of a training block.",
      "strengths": ["Prioritizing recovery, not just training", "Understanding cumulative fatigue", "Investing in modalities with actual RCT data"],
      "watchouts": ["Doing cold immediately post-lift (blunts hypertrophy)", "Under-fueling — the biggest recovery lever is calories", "Chasing shiny recovery tech and skipping mobility"],
      "recommendedProducts": [
        { "handle": "hand-held-massager-theragun-mini-plus-tg0004352-1a10", "score": 78 },
        { "handle": "wave-roller™-vibration-therapy-exercise-roll-waveroller-pkg-", "score": 78 },
        { "handle": "fire-cold-plunge-all-in-one", "score": 75 },
        { "handle": "dome-sauna-tent-8-person-portable-sauna", "score": 74 }
      ],
      "recommendedArticles": [
        { "handle": "cold-plunge-101-honest-look-at-hormesis", "title": "Cold Plunge 101: An Honest Look at Hormesis" },
        { "handle": "percussion-therapy-beyond-theragun", "title": "Percussion Therapy Beyond Theragun" },
        { "handle": "sauna-therapy-heat-shock-proteins-honest-catalog-look", "title": "Sauna Therapy & Heat-Shock Proteins" },
        { "handle": "contrast-therapy-sauna-plunge-cycles", "title": "Contrast Therapy: Sauna + Plunge Cycles" }
      ]
    },
    "sleep": {
      "name": "The Sleep Warrior",
      "tagline": "Prioritizing what the industry undervalues.",
      "emoji": "😴",
      "color": "#7a4cc4",
      "colorSoft": "rgba(122,76,196,0.18)",
      "description": "You figured out early that sleep is the biggest lever nobody markets hard enough because they can't sell it in a bottle. You've done the environment audit — 65°F, blackout, boring — you've dabbled with CBT-I, and you know sleep-tracker deep-sleep numbers are usually wrong. Your foundation is deep sleep, everything else follows.",
      "strengths": ["Prioritizing the highest-leverage input", "Environment-first mindset", "Willing to be boring about it"],
      "watchouts": ["Wearable orthorexia — obsessing over sleep scores makes sleep worse", "Chasing sleep supplements without addressing environment", "Melatonin dosed 10x too high"],
      "recommendedProducts": [
        { "handle": "withings-sleep-tracking-mat-wsm02-all-us", "score": 86 },
        { "handle": "withings-scanwatch-2-smart-watch-38mm-black-hwa10-model-1-all-int", "score": 85 }
      ],
      "recommendedArticles": [
        { "handle": "sleep-environment-optimization-boring-stuff-beats-gadgets", "title": "Sleep Environment: The Boring Stuff That Beats Gadgets" },
        { "handle": "cbt-i-apps-compared", "title": "CBT-I: The Gold-Standard Nobody Talks About" },
        { "handle": "melatonin-dosing", "title": "Melatonin Dosing: Why 10mg Is Way Too Much" },
        { "handle": "magnesium-glycinate-the-boring-supplement-youre-missing", "title": "Magnesium Glycinate: The Boring Supplement You're Missing" }
      ]
    },
    "cognitive": {
      "name": "The Cognitive Enhancer",
      "tagline": "The mind is the sharpest tool. Sharpen it.",
      "emoji": "🧠",
      "color": "#4a78c4",
      "colorSoft": "rgba(74,120,196,0.18)",
      "description": "You care about focus, memory, and mental clarity more than muscle or metabolism. You know L-theanine + caffeine is real, lion's mane is emerging, and meditation actually rewires you. Your protocol is what keeps you sharp through a 4-hour deep work block, not what makes you lift more.",
      "strengths": ["Prioritizing the highest-value 4 hours of your day", "Understanding attention as a trainable skill", "Discerning about nootropic evidence"],
      "watchouts": ["Nootropic stack shopping without evidence", "Dopamine-hijacking apps disguised as productivity tools", "Under-sleeping in service of 'more output'"],
      "recommendedProducts": [
        { "handle": "muse-2-meditation-sleep-tracker", "score": 70 },
        { "handle": "withings-scanwatch-2-smart-watch-38mm-black-hwa10-model-1-all-int", "score": 85 }
      ],
      "recommendedArticles": [
        { "handle": "theanine-caffeine-stack-smart-drug-that-actually-works", "title": "L-Theanine + Caffeine: The Smart-Drug Stack That Works" },
        { "handle": "nootropics-real-vs-hype", "title": "Nootropics: The 4 With Real RCTs" },
        { "handle": "meditation-techniques-four-with-real-evidence", "title": "Meditation: The 4 Techniques With Real Evidence" },
        { "handle": "meditation-hrv-biofeedback-devices", "title": "Meditation & HRV Biofeedback Devices" }
      ]
    },
    "skeptic": {
      "name": "The Skeptic",
      "tagline": "Rejecting everything that doesn't earn it.",
      "emoji": "🔍",
      "color": "#8ea0b8",
      "colorSoft": "rgba(142,160,184,0.14)",
      "description": "You read the actual studies. You know most of what the wellness industry sells collapses under a placebo control. Your stack is short and boring — the four supplements with real evidence, the modalities with mortality data — and you're proud of everything you DON'T take. Your position: prove it or I'll pass.",
      "strengths": ["Immune to marketing", "Waiting for the evidence", "Ruthless about the 80/20"],
      "watchouts": ["Skeptic paralysis — never trying anything until the evidence is perfect", "Missing the interventions with modest but real effect sizes", "Confusing 'lacking RCTs' with 'no effect'"],
      "recommendedProducts": [
        { "handle": "dexcom-stelo-continuous-glucose-monitor-biosensors-2-pack-15-day-sensors-14-day-wear", "score": 91 },
        { "handle": "withings-smart-blood-pressure-monitor-wpm05-all-inter", "score": 81 }
      ],
      "recommendedArticles": [
        { "handle": "biohacking-myths-busted", "title": "10 Biohacking Myths, Busted" },
        { "handle": "fda-registered-vs-fda-cleared-language-trick", "title": "'FDA Registered' ≠ FDA Cleared" },
        { "handle": "vyvata-scoring-methodology-honest-deep-dive", "title": "Vyvata Scoring Methodology" },
        { "handle": "placebos-in-health-research-30-40-percent-vanish", "title": "Placebos: Why 30-40% of Benefits Vanish Blind" }
      ]
    }
  },
  "questions": [
    {
      "prompt": "What's the #1 thing you're trying to do?",
      "options": [
        { "text": "Live longer, healthier",         "weights": { "longevity": 3 } },
        { "text": "Perform at my peak",             "weights": { "optimizer": 3, "athlete": 1 } },
        { "text": "Recover from hard training",     "weights": { "athlete": 3 } },
        { "text": "Sleep better",                   "weights": { "sleep": 3 } },
        { "text": "Think more clearly",             "weights": { "cognitive": 3 } },
        { "text": "Stop falling for wellness BS",   "weights": { "skeptic": 3 } }
      ]
    },
    {
      "prompt": "When you buy a supplement, what matters most?",
      "options": [
        { "text": "NSF or USP third-party certification", "weights": { "skeptic": 3, "longevity": 1 } },
        { "text": "Best-in-class evidence for the outcome", "weights": { "optimizer": 2, "longevity": 2 } },
        { "text": "What my favorite trainer/athlete uses", "weights": { "athlete": 3 } },
        { "text": "The label actually cites the ingredient science", "weights": { "cognitive": 2, "optimizer": 1 } },
        { "text": "I take fewer than 3 things — deliberately", "weights": { "skeptic": 3 } },
        { "text": "Whatever helps me sleep", "weights": { "sleep": 3 } }
      ]
    },
    {
      "prompt": "You have $200 and 90 days. First move?",
      "options": [
        { "text": "At-home blood panel", "weights": { "longevity": 3 } },
        { "text": "A wearable to see baseline", "weights": { "optimizer": 3 } },
        { "text": "Sauna sessions + cold plunge access", "weights": { "athlete": 3 } },
        { "text": "Better mattress + blackout + cooling pad", "weights": { "sleep": 3 } },
        { "text": "Muse headband + 90 days of meditation", "weights": { "cognitive": 3 } },
        { "text": "Keep the $200. I wait for evidence.", "weights": { "skeptic": 3 } }
      ]
    },
    {
      "prompt": "Where do you actually learn about biohacking?",
      "options": [
        { "text": "Peter Attia, Rhonda Patrick", "weights": { "longevity": 3 } },
        { "text": "HRV apps, wearable data communities", "weights": { "optimizer": 3 } },
        { "text": "Andy Galpin, the Whoop podcast", "weights": { "athlete": 3 } },
        { "text": "Matthew Walker on sleep", "weights": { "sleep": 3 } },
        { "text": "Huberman Lab on focus + drive", "weights": { "cognitive": 3 } },
        { "text": "The actual studies, not the summaries", "weights": { "skeptic": 3 } }
      ]
    },
    {
      "prompt": "How many wearables/trackers do you own?",
      "options": [
        { "text": "3+ (ring + watch + CGM minimum)", "weights": { "optimizer": 3 } },
        { "text": "1–2 that I picked based on evidence", "weights": { "longevity": 2, "cognitive": 1 } },
        { "text": "One — a Whoop or a chest strap for training", "weights": { "athlete": 3 } },
        { "text": "A dedicated sleep tracker", "weights": { "sleep": 3 } },
        { "text": "Deliberate minimalist. One at most.", "weights": { "cognitive": 1, "skeptic": 2 } },
        { "text": "Zero. I don't trust the data.", "weights": { "skeptic": 3 } }
      ]
    },
    {
      "prompt": "You wake up tired. First move?",
      "options": [
        { "text": "Check sleep score, adjust tonight", "weights": { "sleep": 3, "optimizer": 1 } },
        { "text": "Caffeine + L-theanine", "weights": { "cognitive": 3 } },
        { "text": "Ignore it, train anyway", "weights": { "athlete": 2 } },
        { "text": "Journal, look at weekly trend", "weights": { "optimizer": 2 } },
        { "text": "Investigate root cause — bloodwork, thyroid", "weights": { "longevity": 3 } },
        { "text": "Sleep is variable. Don't overreact.", "weights": { "skeptic": 3 } }
      ]
    },
    {
      "prompt": "Cold exposure — your take?",
      "options": [
        { "text": "Post-training, 3x/week, morning if possible", "weights": { "athlete": 3 } },
        { "text": "Great for mood/dopamine, worth doing daily", "weights": { "optimizer": 2, "cognitive": 2 } },
        { "text": "Metabolic benefits + a longevity signal", "weights": { "longevity": 3 } },
        { "text": "Helps me sleep if the timing's right", "weights": { "sleep": 2 } },
        { "text": "Fine, but the effect size is small", "weights": { "skeptic": 3 } },
        { "text": "I'll take the shower, thanks", "weights": {} }
      ]
    },
    {
      "prompt": "Your ideal morning involves:",
      "options": [
        { "text": "HRV read, sunlight, 45 min Zone 2", "weights": { "optimizer": 3 } },
        { "text": "Bloodwork day: fasted lab draw", "weights": { "longevity": 3 } },
        { "text": "Sauna after training", "weights": { "athlete": 3 } },
        { "text": "Waking at the same time as yesterday", "weights": { "sleep": 3 } },
        { "text": "20 min meditation, then deep work", "weights": { "cognitive": 3 } },
        { "text": "Coffee. Work. Don't overthink it.", "weights": { "skeptic": 2 } }
      ]
    },
    {
      "prompt": "Best money you've ever spent on biohacking?",
      "options": [
        { "text": "Continuous glucose monitor", "weights": { "optimizer": 3, "longevity": 1 } },
        { "text": "An annual comprehensive blood panel", "weights": { "longevity": 3 } },
        { "text": "A good sauna", "weights": { "athlete": 2, "longevity": 1 } },
        { "text": "A quality mattress + blackout curtains", "weights": { "sleep": 3 } },
        { "text": "A meditation practice + Muse headband", "weights": { "cognitive": 3 } },
        { "text": "Nothing. The best money is money I didn't spend.", "weights": { "skeptic": 3 } }
      ]
    },
    {
      "prompt": "The biggest lie in wellness right now?",
      "options": [
        { "text": "\"Anti-aging\" as a marketing category", "weights": { "longevity": 2, "skeptic": 2 } },
        { "text": "Recovery scores from black-box algorithms", "weights": { "skeptic": 2, "optimizer": 2 } },
        { "text": "Sauna blankets that don't get hot enough", "weights": { "athlete": 2 } },
        { "text": "10 mg melatonin", "weights": { "sleep": 3, "skeptic": 1 } },
        { "text": "Nootropic \"stacks\" with no evidence", "weights": { "cognitive": 2, "skeptic": 2 } },
        { "text": "Anything supplements claim to \"detox\"", "weights": { "skeptic": 3 } }
      ]
    }
  ]
}